Phenotypology is a technology that is designed to identify a human character based on his (hers) external genetic traits. Thanks to Mr. Mark Lutsin's Phenotypology you will be able to identify a person's character features and qualities that neither him (her) nor his (hers) closest ones are aware of & start using their abilities in the most effective way.

Phenotypology is effectively used 1) for personnel recruitment & auditing, 2) for the selection of a commercially rational field of activity for adults and adolescents, 3) for business & personal partners compatibility analysis, 4) for kids character development, 5) etc.

Soul therapy is 1) a synthesis of practical methods of psychosomatics and various areas of psychology, which are based on long-term research and have proven their effectiveness through practical application on different people, 2) more than 30 years of Roman Goldrin's experience working with people and 3) his unique personal properties of extrasensory feeling - all of this is designed to restore energy, health and emotional states of a person.

Soul (according to R. Goldrin, Soul is the sensing part of the brain) therapy identifies the psychosomatic causes of ailments and diseases, and following R. Goldrin's advice on how to deal with oneself so that the symptoms of the disease are gone, a person can become completely healthy (if (s)he really wants it), and ultimately enjoy life, experience moments of happiness while being in his (hers) own body.

According to R. Goldrin, “The body of a healthy Soul is healthy.”

Rithm Method 7P0 (Rithmology) is a unique method developed by Mrs. Evdokija D. Luchezarnova, which allows to solve life and business problems very effectively, especially when other methods no longer help.

There is normal life in space and there is life in time. Time is inhabited by the signs by which (wo)man lives in his (hers) trajectory, i.e. in time, the human body is healthy and energetic, the brain is clean and active, the activity (business) is successful, and life is filled with a sense of happiness.

“Viva persona” collaborates with one of the most professional Rithmology experts Mrs. Irina Kolarzh.

Profitable innovation is one of the main guarantees for the growth of modern business.

Mark Lutsin's "Strong Thinking Technology" is an algorithmic thinking tool that makes the process of searching for competitive and profitable innovations and exclusivity by creating products and services that do not yet exist in the market exceptional and highly efficient.

“Strong Thinking” is a technology that can help you strengthen your business position.

Nelli Orlovskaya - diversion analyst, co-author of Phenotypology, business consultant, great-grandmother who since 2020 during the program cycle “Miraculous Pearls of Knowledge for Eve” shares unique methodologies and her many years of experience for women in topics that are actual in personal and professional life such as how to use instruments of masculine thinking, how to use certain elements of a woman’s physiology, how to shape a voice and character to become more influential, how to highlight woman's charisma, how to educate children effectively, and many other topics.

After Nelli’s workshops, many women lose the fear that there is no way out, that nothing can be done anymore. There is always something women can do if they think and deal with the issues properly, and if they do, they usually get a super effect.

In order to optimize the entire business process to make work simpler, reduce costs and make profits more stable, and discover hidden free business resources, a diverse functional business analysis is performed and recommendations are given on how to strengthen your business in the market.

A business owner / CEO gets a clear picture of their business that, as a rule, owners / CEO's never know exactly, as they do not know all the hidden threats and opportunities. Why don't they know? Because they are not involved in all processes, but work with distorted business management information or fragments of it.

The result of the diversion functional analysis is clear, specific, pragmatic recommendations that will increase the competitiveness of the business, thanks to which it will be possible to strengthen business position in the market. Or sell it on time if the business prospects are hopeless.

Most of the time, people look for strength and power when they encounter some events that are contrary to their plans, i.e., when a person is hindered by the “universe”, certain events, or people, i.e., when something goes wrong. A person plans one thing, but the opposite results are obtained.

Most people do not even suspect what a huge charge of strength and power they have, because it is covered with hundreds of layers of their own thoughts about the world, their fears, certain perceptions and everything that has nothing to do with the real world, however, for the person himself/herself it is the basis, through which he/she evaluates life.

When a person has a challenge worthy of his/hers potential, the question arises of where to get the strength to realize it. Dissatisfaction with current results in business and personal life is a great moment to get to know your strength that is naturally in each of us; to understand what is holding you back from your own power; what needs to be done to take your power into your own hands, i.e., so it begins to work for you.

Where to start? First of all, it is worth looking at what a person spends his/her strength on and how much of it he/she does have left.

At the beginning of the show there's a short introduction about Phenotypology and about it's author Mr. Mark Lutsin and how and why Phenotypology works by identifying a human character based on genetically determined external traits expressed in a person's physiology,
Then there's an introduction of some (10 - 15) traits identified by Phenotypology and a detail explanation of those traits (without identification of them in a head and body area). When a specific trait has been explained – participants of an event who have that trait are identified.
After the general part, each participant gets his / hers own precise Phenotypological characterization – privately or publicly (depends on a choice of that person),
Event is conducted by Giedrius Svetkauskas, Mark Lutsin's representative & seminar seller at "Viva persona".
N.B. Mark Lucin's Phenotypology is not being taught during this event - Giedrius Svetkauskas describes characters of participants very accurately, but he doesn't tell from which head of body areas those traits are identified.

It's:
• a special familiarization service: a meeting of the management team, during which the characters of the team members are identified, the qualities that can hinder the work results (and advice on what to do with it anyway), and highlighting the strengths of the characters.
• answers to the questions of why conflicts arise between some specific team members and how to resolve them so that there is no conflict, the work goes on, and the results improve.
• helping to structure the thoughts of members of the management team, showing how tasks, questions, and problems can be solved in an alternative way.
• helping to optimize decisions and tasks for members of the management team so that there is less conflict and more results.